Post by chang on Dec 27, 2022 13:18:39 GMT
I found this interesting ... and surprising. (Health Care 0.7%? All those big pharmas and biotechs?)
Details here: www.visualcapitalist.com/top-100-most-valuable-brands-in-2022/
From the report: "The values shown above are brand value calculations as opposed to market capitalization. How is brand value calculated? In simple terms, the methodology for calculating "brand value" is a formula that is as follows:
Brand Strength (BSI) x Brand Royalty Rate x Brand Revenues = Brand Value
Brand Strength Index (BSI) looks at brand investment, brand equity, and brand performance. The brand royalty rate is determined based on sector. Lastly, forecast brand-specific revenues are determined based on the proportion of parent company revenues attributable to the brand in question. Brand value itself is discounted to net present value. Visit page 94 and 99 of the report to view the full explanation of the methodology.
Details here: www.visualcapitalist.com/top-100-most-valuable-brands-in-2022/
From the report: "The values shown above are brand value calculations as opposed to market capitalization. How is brand value calculated? In simple terms, the methodology for calculating "brand value" is a formula that is as follows:
Brand Strength (BSI) x Brand Royalty Rate x Brand Revenues = Brand Value
Brand Strength Index (BSI) looks at brand investment, brand equity, and brand performance. The brand royalty rate is determined based on sector. Lastly, forecast brand-specific revenues are determined based on the proportion of parent company revenues attributable to the brand in question. Brand value itself is discounted to net present value. Visit page 94 and 99 of the report to view the full explanation of the methodology.
